I'm a passionate, curious, and outcomes-driven digital design leader with a proven record in delivering intuitive and human-centred solutions across a diverse range of sectors.

A creative and logical multi- disciplinary designer – equally at home on the tools, leading teams using Scrum and Agile, or pushing pixels around on a site, page, or presentation.

I'm a reliable, conscientious, and easy-going colleague (well at least I like to think so, and I'm always looking to learn new skills or insights, as well as sharing them with others.

For a more detailed look at a 20-plus year career that began in print journalism and has evolved to include interaction design, research, strategy, visual design and development – visit read on or visit my LinkedIn profile

Need a tangeable copy of my Résumé?

Brilliant! - Select the button and it should open a dropbox window in a new window.


This is by no means exhaustive, but it's a decent indication of where I've been and what I'm capable of. I've tried my best to use plain english and avoid buzzwords, but due to the way algorithms work it's an unfortunate reality. Besides, why you use three words when eight will do.

The Road to here...

UX/UI design lead
Local Peoples, Melbourne, Australia 2021 -

A Lead role within a a strategic design studio, using human-centred design to add economic, social and environmental value to organisations and brands.

Clients (so far):

CHE Proximity, Melbourne, Australia 2020 - 2021

A senior role within a top advertising agency

Samsung, Mazda, ING

  • Collaborating with clients and key stakeholders to define and develop UX projects.
  • Researched, wrote, and devised a best practice QR code strategy for a major electronics retailer.
  • Successfully conducted a UX/UI review of a clients e-commerce site, including over 30 UX hygiene recommendations.
  • Designing engaging user-centred concepts and components.

RXP Services, Melbourne, Australia 2018 - 2020

A senior consultant and design lead role within a thriving Human Centred Design (HCD) practice including product, service, and UX design, team leadership, Design Operations, and mentoring.

NAB / MLC, VicRoads, Aurora Energy, Fred IT, NSW Electoral Commission, and Betfair.

  • Led a multidisciplinary design team in the successful redesign and implementation of Betfair’s smartphone app and mobile website.
  • Designed a pharmacy workflow software product (MedView Flow) from the ground up including a fully interactive high-fidelity prototype. The same product was used to process and dispense Australia's first electronic prescription.
  • Created the UI for an application for VicRoads replacing numerous paper- based forms with a clean, accessible, and efficient iPad experience

Telstra, Melbourne, Australia 2018

Led the successful delivery of various UX and UI design initiatives on several high-value e-commerce and support projects.

  • Facilitated discovery and ideation phases of a major strategic initiative
  • Successfully ideated, tested, designed, and delivered an optimised 'recontracting' flow for existing Telstra mobile customers
  • Used extensive Agile / Scrum experience to lead and assist during major organisational transformation.
  • As Scrum Master took the 'Help & Support' squad from 'forming' to 'norming' in under 6 sprints
  • Developed an effective UX pattern and module library for common reusable elements

Deloitte Digital, Melbourne, Australia2015 - 2018

A consultancy role incorporating UX/UI design, digital production, Scrum, and HCD for several high-profile clients.

Telstra Enterprise, AustralianSuper, MLC, the City of Boroondara, TelstraSuper, and ANZ.

  • Led the experience design practice in developing high-fidelity prototypes.
  • Key UX design role in the redevelopment of telstrasuper.com.au.
  • Long term secondments at Telstra and AustralianSuper
  • Won $25k of hackathon funding for an NFP.
  • Created and produced a successful in-house podcast.
  • Mentored and provided guidance for graduates and junior colleagues.

UX & Digital Developer
ABC International, Melbourne 2015

Key role in the successful development and launch of australiaplus.cn (Has since been deprecated). The first Australian content portal to be registered in China by a mainstream media organisation.

Digital & UX Lead
Grindstone Creative, Geelong 2014

Successfully led a development team within a busy agency, managed projects from inception through to successful delivery using scrum methodologies. Built and maintained relationships with clients, and ensured delivery within budget and requirements.

UX & Design Manager
Superpartners, Melbourne 2013 – 2014

Led the Digital Services Team in developing their UX and design capabilities and worked with the wider organisation to develop their digital strategy and member systems.


Senior Digital Developer / UX Designer

The Brand Agency / Bunnings, Melbourne2012-2013

SharePoint Developer

Victorian Curriculum and Assessment Authority, Melbourne 2012

Senior Developer / Designer

GMHBA / Frank Health Insurance, Geelong2011-2012

Information Management & Web Manager

ISCRR, Melbourne2010 – 2011

Production Editor (Web & Publications)

Faculty of Public Health, London2008 – 2010

Web Manager

Chartered Institute of Public Relations, London2005 – 2008

And before all that...

There have been plenty of other positions and experiences, far too many to publish here, but if you'd like to hear more, get in touch. or download the print version of my resume.


  • Strong project management skills, with demonstrated ability to build streamlined processes and drive productivity
  • Collaborating with and directing cross-functional and creative teams.
  • Excellent listening, verbal, and written communication skills
  • Leads by example in supporting a collaborative, innovative, and results-oriented environment
  • Certified Scrum Master
  • Expert proficiency with design tools such as Sketch, Figma, and Axure
  • High-fidelity interactive prototypes and wireframes
  • Extensive UI, interaction, and visual design skills
  • Wireflows, journey maps, and Information architecture design
  • Usability testing planning, scripting, and moderation
  • Competitor and heuristic analysis, user research, and personas
  • Workshop planning and facilitation
Other skills
  • Print planning and design including powerpoint and presentations
  • Digital development and production with HTML/CSS/Sass
  • Working knowledge of CMS usage and implementation
  • Occasional content (copy) production and editing
  • Audio and visual scripting and production
  • Dad jokes

Figma, Sketch, Axure, Sharpies, Post-its, Miro, Photoshop, XD, InDesign, Invision, Office, Jira, Trello, HTML/CSS.


apps4autism hackathon


Professional Scrum Master™
level I (PSM I)


BA (Hons), Journalism

Liverpool John Moores University

Think we could work together?


New case studies and examples are coming...

Tap on an item to see an example from a particular project, if the link isn't there then it may be protected by an NDA, or I need to have a quiet word with the developer (who is also me).

Fred IT | 2019 - 2020

Designing a system enabling pharmacies to process all types of prescriptions (digital and paper-based) using one electronic workflow (or queue).

Case Study Solution
VicRoads | 2019

I designed and assisted with the development of an effective digital alternative to burdensome paperwork for Roadside Assistance Officers..

Case Study
Telstra Digital | 2018

For my second stint at Telstra the main acheivement was working on a tactical design piece to make it easier to get a new phone and contract.

Case Study Solution
AustralianSuper | 2017

I designed an instructional video intended to inform new and existing users of the benefits of the AustralianSuper Member portal.

Case Study Solution
MLC | 2017

I built a high-fidelity prototype for a health and life insurance client for use in user-testing.

Case Study
TelstraSuper | 2016

Key role in the redesign of the public website and member portal for TelstraSuper. Providing a smoother, more appropriate and streamlined user experience for their customer needs.

Examples Solution
Design Thinking
Deloitte Internal | 2016

Project Thrive began initially as a research project looking into how small businesses use technology and what opportunities existed within this space. It culminated in the development of a Proof of concept, a feasibility study, two promo clips and full set of wireframes.

Case Study
UX Secondment
Telstra Cloud | 2015 - 2016

I was an integral part of the customer experience team for the Telstra Cloud Services products. Working collaboratively with managers, business analysts, solution architects, developers and testers across a blended Deloitte and Telstra team.

Examples Solution
Hackathon prototype
Apps4Autism | 2016

"Relate" is the product of a hackathon hosted by the autism CRC. The challenge was to develop a concept that would help parents, clinicians and others involved with a non-verbal child on the spectrum.

See the prototype I built

UX Design / FED
Barwon Water | 2014

Designed, developed and tested three games as a standalone iPad web app for use at the Geelong show as part of a Barwon Water display.

UX Design / FED
Bunnings | 2013

Played a key role in developing and implementing the new Bunnings website, launched in spring 2013.