the rest is just noise

iain brown

product. ux. experience twenty-odd years of layouts, pixels, caffeine, and deadlines. somehow still invited to meetings.

i help teams figure out what's worth building and how to make it work for real people.
research when it matters, design when it helps, honesty the rest of the time.
i've led projects across health, retail, finance, and government – the messy bits after the slide decks.

good design is mostly invisible.
the rest is just noise.

i don't do jargon or pretending everything's fine when it isn't.
i'll tell you what's broken, why it's broken, and how to fix it.
if you can handle that – we'll get on. otherwise, well we'll always have linkedin.